New Pull & Bear Eyewear styles for 2018

Easy Optical is excited to announce that the new Pull & Bear eyewear styles for 2018 are now available.

Click here to see our 2018 Pull & Bear range on Pinterest or here to buy online from our Pull & Bear collection at Easy Optical.

Pull & Bear was founded in 1991 with the intention of dressing young people who are engaged with their environment, who live in the community and who can relate to one another.

This fast growing fun and influential global fashion brand takes its influences from customer feedback and social media comments, capturing the street style in and around the most fashionable places on the planet.

Pull & Bear Eyewear brings the unique Pull & Bear style to the optical market and offers a great range of eyewear to young people who have a casual dress sense, who shun stereotypes and who want to feel good in whatever they are wearing.

Easy Optical offers a wide range of quality frames, a reputable UK-based optical laboratory, free shipping and great customer service.

Charmossas Designer Frames from Easy Optical

Charmossas Eyewear

Easy Optical is delighted to announce that we are an authorised retailer for the Charmossas eyewear collection.

Charmossas is an independent eyewear brand based in Barcelona that focuses on outstanding quality, innovation and creates a wide variety of colourful frame designs.

The collection is regularly updated – the designs maintaining the unique style and colour of Charmossas, each inspired by the change of seasons and the beautiful city of Barcelona.

Charmossas Eyewear from Barcelona

Easy Optical offers a wide range of quality frames, a reputable UK-based optical laboratory, free shipping and great customer service.

Click here to see our entire Charmossas range on Pinterest or go directly to https://www.easyoptical.com/charmossas.html

The Marilyn Monroe glasses collection from Easy Optical

Marilyn Monroe Eyewear

Easy Optical is excited to announce the Marilyn Monroe™ optical and sunglasses eyewear collection.

Inspired by the unparalleled elegance and beauty of the legendary actress, Marilyn Monroe™ Eyewear seeks to translate Marilyn’s timeless style into a quintessentially modern accessory.

Evocative of Marilyn’s high-profile celebrity lifestyle, the collection combines the classic quality of old Hollywood glamour with modern style and innovative design.

Easy Optical offers a wide range of quality frames, a reputable UK-based optical laboratory, free shipping and great customer service.

Click here to see our entire Marilyn Monroe range on Pinterest or go directly to https://www.easyoptical.com/marilyn-monroe.html

Easy Optical introduces the James Dean eyewear collection

James Dean Eyewear

Easy Optical to proud to introduce the James Dean™ eyewear collection.

The James Dean™ eyewear collection pays homage to the widely admired actor whose electric on-screen presence and famously thrill-seeking private life fascinates to this day. Dean’s brief but brilliantly intuitive acting career secured him legendary status as the embodiment of the “Rebel Without a Cause”.

The James Dean™ eyewear collection seeks to evoke the star’s timeless, masculine style with a collection of frames that are as relevant today as Dean was in the 1950’s.

The collection includes sunglasses with UV-400 protection lenses as well as prescription-ready glasses with standard single-vision lenses included.

Easy Optical offers a wide range of quality frames, a reputable UK-based optical laboratory, free shipping and great customer service.

Click here to see our entire James Dean range on Pinterest or go directly to https://www.easyoptical.com/james-dean.html

Easy Optical introduces Nakamura Eyewear

Nakamura Eyewear

Nakamura Eyewear

Easy Optical is proud to introduce the Nakamura Eyewear collection.

Nakamura eyewear is inspired by the elegance and simplicity of Japanese design and offers a new collection of frames for adults who appreciate quality and style.

This range of sophisticated frames combines clean lines and modern design with subtle branding and warm tones to create refined and flattering styles.

Easy Optical offers a wide range of quality frames, a reputable UK-based optical laboratory, free shipping and great customer service.

Click here to see our entire Nakamura range on Pinterest or go directly to https://www.easyoptical.com/nakamura.html

Easy Optical presents the Crosshatch Eyewear Collection

Crosshatch Eyewear | Easy Optical

Easy Optical is excited to present the Crosshatch Eyewear collection.

Crosshatch is a modern clothing brand based in Manchester, reflecting the city’s vibrant music scene by using bold graphics and intense colours.

The eyewear collection captures the unique Crosshatch attitude.

Crosshatch Eyewear for Women collection emphasises innovative design, attention to detail and bold colour palettes to make them stand out from the crowd. Whilst remaining true to the Crosshatch brand ethos the female eyewear series carries the unique Crosshatch attitude along with it all the way.

The Crosshatch Men’s eyewear collection reflects these factors, and is designed exclusively for young, modern males, featuring cutting-edge frames using dynamic and vivid designs.

Crosshatch is a brand to enjoy.

Easy Optical offers a wide range of quality frames, a reputable UK-based optical laboratory, free shipping and great customer service.

Click here to see our entire Crosshatch range on Pinterest or go directly to https://www.easyoptical.com/crosshatch.html

Easy Optical Introduces Pull & Bear Eyewear

Easy Optical is excited to announce that we are now stocking the Pull & Bear Eyewear collection.

Pull & Bear was founded in 1991 with the intention of dressing young people who are engaged with their environment, who live in the community and who can relate to one another. This fast growing fun and influential global fashion brand takes its influences from customer feedback and social media comments, capturing the street style in and around the most fashionable places on the planet.

Pull & Bear Eyewear brings the unique Pull & Bear style to the optical market and offers a great range of eyewear to young people who have a casual dress sense, who shun stereotypes and who want to feel good in whatever they are wearing.

Easy Optical offers a wide range of quality frames, a reputable UK-based optical laboratory, free shipping and great customer service.

Click here to see our Pull & Bear range on Pinterest or go directly to https://www.easyoptical.com/pull-and-bear.html

Save 50% off the second pair of prescription glasses when you buy Grade A or Italian Mazzucchelli Acetate frames from Easy Optical.

With a view to offering better value to our customers, effective immediately buy two pairs of glasses from the Battatura or Jack & Francis brands and the second pair is always 50% off.  Select any two frames, choose your lens packages and enter the coupon code EASY50 at checkout and we’ll deduct  50% off the cost of the lower-cost frames.

Free shipping is always included. We provide a no-quibble unconditional 30-day return policy on all orders, and superb post-dispensing support.

All orders are dispensed from the UK by Royal Mail Tracked.

Click here to see our Battatura and Jack & Francis frames.

 

F.lux: Cool Free Software for Improved Eye Comfort

At Easy Optical we have been discussing whether or not we should start to offer ‘computer vision’ lenses to our customers. These lenses filter out blue light of the type encountered when viewing a computer screen or a mobile (cell phone) screen. There is some debate about blue light. To quote a blog post by Zeiss, the highly respected optical lens manufacturer:

“A debate is raging over the beneficial and damaging effects of blue light. On the one hand, blue light can be a helpful tool in combating seasonal depression and insomnia. On the other hand, blue light can permanently damage the human eye.”

And in 2012, the American Medical Association’s Council on Science and Public Health made this recommendation:

“Recognizes that exposure to excessive light at night, including extended use of various electronic media, can disrupt sleep or exacerbate sleep disorders, especially in children and adolescents. This effect can be minimized by using dim red lighting in the nighttime bedroom environment.”

We expect that we soon will offer blue light filtering lenses.  Meanwhile, in researching them we have come across some free software we wanted to write about here.  Specifically, free software (f.lux) is available for Macs and PCs which adjusts, throughout the day, the amount of light emitted by the screens.  Here is how they describe themselves (emphasis added).

“Ever notice how people texting at night have that eerie blue glow?

Or wake up ready to write down the Next Great Idea, and get blinded by your computer screen?

During the day, computer screens look good—they’re designed to look like the sun. But, at 9PM, 10PM, or 3AM, you probably shouldn’t be looking at the sun.

f.lux fixes this: it makes the colour of your computer’s display adapt to the time of day, warm at night and like sunlight during the day.

It’s even possible that you’re staying up too late because of your computer. You could use f.lux because it makes you sleep better, or you could just use it just because it makes your computer look better.

f.lux makes your computer screen look like the room you’re in, all the time. When the sun sets, it makes your computer look like your indoor lights. In the morning, it makes things look like sunlight again.”

The above may not sound like much if you haven’t tried it, but if so that’s only because its one of those things that’s hard to describe in words.  But the effect of using this software seems to be that eyestrain is reduced, and in many cases drastically reduced.

Here is a link to a list of third-party research that has been done on this topic: https://justgetflux.com/research.html.  If you have ever wondered what you can do to reduce eyestrain from screen viewing, it makes for really interesting reading.  Here is a before and after image of the screen of a computer on which f.lux has been installed:

Image showing what a MacBook Air display looks like with and without f.lux enabled.
Here is what a MacBook Air display looks like with and without f.lux enabled.
The computer on the right has f.lux enabled. (Melia Robinson / Tech Insider)

Download links to this software are here: https://justgetflux.com/

Note that we are not affiliated with f.lux in any way.  Their software is free, though they do accept donations.  We just think the software is pretty great and we think our customers (at least some of them!) might like it too.

Any questions/comments/etc, please email us at hello@easyoptical.com or use our contact form.

Customer Feedback Notes

UPDATE — More feedback (13 October 2017)

I got my glasses and they absolutely amazing!

Again many thanks to you and your colleagues, I’m really happy to wear them.
Have a nice weekend.
Best regards,
Elena”

_______

This week we received our first feedback from our new Feefo (see below) account, and we wanted to share this with customers who might be considering trying us.  Like most companies, we pay very close attention to the feedback we get from our customers.  We want to do the best possible job we can for them, both because it’s the right thing to do and because we want to avoid a ‘one bad review on Yelp and you are doomed’ scenario.

As of this writing (July 18, 2017) we have had the pleasure of serving customers in the following countries: the UK, Canada, the US, Australia, Switzerland, Portugal, and Latvia.  The team here is quite international and we are as comfortable working with customers in one country as in another.

To collect reviews, we use a third party company, Feefo, which specialises in collecting and presenting customer feedback.  By using a third party to collect reviews, rather than doing it in-house, we think the reviews provided are more useful to potential customers.  We chose Feefo because of the quality of their existing client list and because it is very clear that they are serious about not allowing fake reviews on their platform.  We have seen that on many third party review platforms there is an abundance of fake reviews, and we would like to prevent that from being the case with us.

Feefo allows us to collect independent feedback about the quality of the services we provide, and in the quality of products we sell.

Feefo: third party review collector.

Here is some of the feedback which we have received:

“They [Jack & Francis Adair Vintage Tortoise] are great, really pleased with them. — N. K., customer from Canada (July 19, 2017).

“It was a great experience – price and product. Only downside it took a while for delivery – but it did have to travel from U.K. To Australia, so understandable.  Glasses [Jack & Francis Connor Moonlight Tortoise] were great and priced well too. — M. F., customer from Australia (July 17, 2017).

“Thank you for reaching out in follow up. The glasses [Battatura Cristiano Blonde Tortoise] arrived expeditiously, sooner than expected. Good look, good material.  You guys did an excellent job from a continent and an ocean away, and I certainly would buy from you again. ” –H. N., Customer from USA (July 11, 2017).

Our feedback so far may give the impression that we are normally selling all over the world.  In fact most our customers to date are in the UK and Canada, but because our Feefo account is new we have not as yet received any feedback from them.  Get your head in the game, British people!  In all seriousness we do expect to start receiving feedback via Feefo and this will be reflected in our Feefo account as it comes in.